Important vs Popular
There are important things and there are popular things.
Important is often overlooked; popular, extolled.
Not all important things are popular, not all popular things are important. Don't mix them up.
If you work on important things, you are alone.
If you chase popularity, you are surrounded by many.
Important is silence; popular, noise.
It is important to see greatness in little things. It is popular to despise great things.
Spending time on the important is fulfilling, but painful. Wasting time on the popular is fun, but ephemeral.
There is no consensus on what is important, everybody agrees on what is popular. Important is a gut-wrenching doubt; popular, a deceiving certainty.
Important is a personal endeavour; popular, an impersonal pastime.
Important is a question with an unknown answer. Popular, an answer for an unknown question.